Number 1 Imported SUV for 3 Years... Ford 'All-New Explorer'
[Asia Economy Reporter Kiho Sung] As the large sports utility vehicle (SUV) market continues to grow, the Ford Explorer is gaining attention. According to the Korea Automobile Importers & Distributors Association (KAIDA) data, the Ford Explorer has maintained the number one position in imported SUV sales for three consecutive years from 2017 to last year.
In particular, the all-new Explorer, completely redesigned after nine years, has been praised for incorporating enhanced smart technology along with safety and convenience features for both drivers and passengers. In December alone last year, a total of 823 units were sold, setting a new record for the highest monthly sales of the Explorer.
The Ford all-new Explorer has received positive reviews for offering a variety of premium features relative to its price, including a powerful rear-wheel-drive-based powertrain typically found in luxury SUVs and smart functions. In addition, its comfortable and sophisticated design, ideal for urban driving, and its generous size make it suitable as a family car for outdoor and leisure activities, earning love from various age groups. The all-new Explorer is an intelligent all-wheel-drive model applying Ford's next-generation rear-wheel-drive architecture, delivering more dynamic on- and off-road driving capabilities through a Terrain Management System (TMS) with multiple driving modes.
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Furthermore, the upgraded Co-Pilot 360 prioritizes the safety of drivers and passengers by including a Blind Spot Information System that detects hard-to-see blind spot dangers, Collision Avoidance Steering Assist that helps drivers avoid potential collisions in emergencies, a Collision Prevention Assist system with Automatic Emergency Braking, and a Lane-Keeping System.
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