Coway Opens 'Popup Store' at Starfield Goyang Branch

Coway 'Pop-up Store'

[Asia Economy Reporter Kim Daeseop] Coway announced on the 24th that it will open a pop-up store at Starfield Goyang in Deogyang-gu, Goyang, Gyeonggi Province, in collaboration with Electromart.

This pop-up store event was organized to allow customers to directly experience Coway's innovative products and services and to increase communication with customers. The pop-up store will be open at Starfield Goyang until the 29th of this month, offering various events.

The venue is arranged as an exhibition space for Coway products and an experiential area utilizing water purifiers, air purifiers, and other devices. To commemorate the opening of the pop-up store, Coway plans to provide various gifts such as Shinsegae gift certificates worth up to 100,000 KRW and air purifier filters to customers who purchase products on-site, depending on the product type.

Additionally, as the Ministry of Trade, Industry and Energy is implementing the 'Top Efficiency Home Appliance Purchase Cost Rebate Program,' customers who purchase top-efficiency Coway water purifiers or air purifiers with a lump-sum payment can receive a 10% rebate on the purchase cost.

The Top Efficiency Home Appliance Purchase Cost Rebate Program aims to promote the production, distribution, and sales of high-efficiency products, thereby spreading a consumer culture that prefers high-efficiency products considering design, performance, and price in the mid to long term. It is a government program that rebates 10% of the purchase cost (up to 300,000 KRW per individual).

Son Kyungjoo, Head of Coway's Sales Division, said, "We planned this pop-up store to provide more customers with the opportunity to encounter Coway's innovative products," adding, "We expect that customers' trust and interest in the products will increase by directly experiencing Coway water purifiers, air purifiers, and more."

This content was produced with the assistance of AI translation services.