GS Retail, 'Yongdudong Halmae' Series Achieves Record-Breaking Fastest and Highest Sales

[Asia Economy Reporter Seungjin Lee] GS Retail's 'Simply Cook Yongdudong Halmae,' launched in collaboration with a famous restaurant, has set the record for the fastest and highest sales ever.

GS Retail announced on the 24th that the 'Simply Cook Yongdudong Halmae' seafood series, released on the 10th in partnership with 'Najungsun Halmae Jjukkumi,' sold 3 million packs in just 13 days.

Composed of two types, 'Halmae Jjukkumi Bokkeum' and 'Halmae Nakji Bokkeum,' 'Simply Cook Yongdudong Halmae' was sold at the supermarket GS The Fresh and the online mall GS Fresh, setting the record for the fastest and highest sales among seasoned seafood processed food series.

Kim Changrok, GS The Fresh seafood MD who developed this product, noted that while there are various products related to meat in the home meal replacement (HMR) category, there are not many varieties made from seafood, which led to the product development.

After visiting famous restaurants, MD Kim selected 'Najungsun Halmae Jjukkumi' in Yongdudong, Dongdaemun-gu as the final partner and signed an exclusive partnership, receiving Grandma Najungsun's sauce recipe to develop the seasoned jjukkumi product.

GS The Fresh and GS Fresh analyzed that through seafood processed foods, customers can easily and conveniently enjoy seafood ingredients that are cumbersome and difficult to prepare, and cooking time can also be shortened, which has led to great popularity.

Additionally, it is interpreted that the preference for nutritious seasonal foods has increased due to the spread of trends that emphasize psychological satisfaction even in a single meal and valuing oneself.

Meanwhile, riding on the popularity of 'Simply Cook Yongdudong Halmae,' GS Retail additionally launched 'Simply Cook Yongdudong Halmae Ojingeo Samgyeop Bokkeum' on the 18th.

MD Kim said, “Going forward, GS The Fresh will continue to expand its seafood home meal replacement lineup so that customers can enjoy nutritious seafood more deliciously and conveniently at home.”

This content was produced with the assistance of AI translation services.