Innocean Selected as '2019 Best Automotive Advertising Agency' in the US

[Asia Economy Reporter Seungjin Lee] Innocean Worldwide's U.S. subsidiary (IWA) announced on the 23rd that it was selected as the '2019 Best Automotive Advertising Company' at the 'Automotive Marketing Awards' hosted by MediaPost, a renowned advertising and marketing magazine in the United States.

The 'Best Automotive Advertising Company' award is the highest honor given annually by MediaPost and a panel of advertising and marketing experts who evaluate the activities and campaign performances of advertising agencies representing automotive advertisers in the U.S. market, recognizing the company with the most outstanding achievements.

IWA, which provides advertising and marketing services for Hyundai Motor Company, received high praise for its significant contribution to enhancing Hyundai's brand image and sales, earning this prestigious award.

In particular, Hyundai's 'Elevator' commercial, released during the 2019 Super Bowl, recorded 36 million views on YouTube and was recognized by various professional publications and organizations as the most impressive automotive advertisement of 2019. In the Super Bowl ad preference survey conducted through real-time viewer voting, it ranked first in the automotive category and fourth overall among all brands.

Additionally, IWA actively implemented experiential marketing that expands touchpoints between brands and consumers by showcasing its strength in data-driven creative strategies. This approach is credited with playing a major role in Hyundai achieving its best sales performance in the U.S. market since 2016.

Previously, Innocean had also achieved excellent results at the 'Automotive Marketing Awards.' Hyundai's 'Million Mile Elantra' campaign, conducted by IWA, won the '2018 Best Social Campaign' award, and David&Goliath, Innocean's creative subsidiary producing Kia Motors advertisements, was selected as the '2017 Best Automotive Advertising Company.'

An Innocean representative stated, “Innocean's U.S. network, composed of D&G and IWA, which were respectively named 'Best Automotive Advertising Company' in 2017 and 2019, and Canvas, a media agency subsidiary recently recognized by Adweek as the 'Most Promising Media Company' for its excellent operational capabilities and growth potential, continues to receive meaningful awards and industry recognition. We will focus on presenting innovative creative works that combine messages resonating with consumers and digital advertising technologies going forward.”

This content was produced with the assistance of AI translation services.