Work-Life Balance Tailored SUV... Land Rover Discovery Family

New Discovery

[Asia Economy Reporter Kiho Sung] Recently, riding the wave of 'Work-Life Balance (WLB),' Sports Utility Vehicles (SUVs) are gaining attention. Among them, the Land Rover Discovery family stands out with its spacious and efficient use of space, performance that excels both on-road and off-road, convenience, and comfort.

The Discovery is a best-selling model with 1.7 million units sold worldwide and over 10,000 units sold domestically. The 5th generation New Discovery, launched in 2017, features a newly equipped SD6 twin-turbo engine replacing the previous TD6 single turbo engine, delivering 48 horsepower more and a powerful torque improved by 10.2 kgf·m. As a large premium family SUV, it has a full-size 7-seater structure with a 4970 mm body length, comfortably accommodating seven adults. It also incorporates advanced technologies such as the world's first 'Intelligent Seat Fold,' which allows remote control of the 2nd and 3rd-row seats via smartphone, and the wristband-type 'Activity Key' that facilitates various leisure and outdoor activities.

The New Discovery is sold in four trims depending on the powertrain and specifications. Prices reflecting the individual consumption tax reduction are ▲SD4 SE 84.77 million KRW ▲SD6 Landmark Edition 97.17 million KRW ▲SD6 HSE 104.37 million KRW ▲SD6 HSE Luxury 115.47 million KRW.

New Discovery Sport

The New Discovery Sport, which underwent a near-new partial facelift last month, is also a notable model in the SUV market. The New Discovery Sport applies an MHEV system, improving fuel efficiency by about 6%. When driving below 17 km/h, the engine stops running, and the stored energy is used to accelerate the engine when driving resumes. It also features technologies such as the fully automatic Terrain Response system that detects road conditions to set the optimal driving mode and the All-Terrain Progress Control (ATPC), which automatically controls the powertrain and braking system according to road conditions.

Prices reflecting the individual consumption tax reduction are 60.87 million KRW for the D150 S trim, 64.97 million KRW for the D180 S trim, 71.27 million KRW for the D180 SE trim, and 68.37 million KRW for the P250 SE trim.

This content was produced with the assistance of AI translation services.