Seven Eleven Launches Three Types of Frozen Bakery Products for Baking at Home

[Asia Economy Reporter Cha Min-young] As the time spent at home has increased recently, the number of ‘home cafe enthusiasts’ enjoying cafe menus at home has grown, leading convenience store chains to expand their related dessert lineups.

On the 19th, Seven Eleven launched three products under the premium concept frozen bakery brand ‘Saengsaeng Bbangsanghoe.’ Frozen bakery items are noted for their relatively long shelf life, easy storage, and simple cooking methods using air fryers or microwaves.

The new products are from Lotte Confectionery’s frozen bakery brand Saengsaeng Bbangsanghoe and consist of three items: ‘Potato Mayo Chal Ball,’ ‘Garlic Sausage Bread,’ and ‘Cream Cheese Pretzel.’ They use Belgian ‘Rigoleto’ fermented dough, which enhances aroma and flavor as it bakes, adding a savory taste.

Potato Mayo Chal Ball is a snack bread filled with soft potato mayo, boasting a crispy exterior and moist interior texture. Garlic Sausage Bread contains sausage topped with garlic sauce on soft raw dough, and Cream Cheese Pretzel is filled generously with cream cheese inside the pretzel, allowing you to enjoy both the chewy texture and savory cheese flavor simultaneously.

These products can be cooked directly in an air fryer after opening without any separate thawing process and can also be conveniently enjoyed by microwaving. Cooking times range from about 30 seconds to 2 minutes per product, allowing you to enjoy bakery-quality warm bread at home.

Kim Subin, the MD (Merchandiser) in charge of frozen foods at Seven Eleven, said, “Frozen bakery items are convenient not only as home cafe desserts but also as meal substitutes or snacks for children. As air fryers become more popular, demand for related products is increasing significantly, so we will continue to expand our frozen product lineup.”

This content was produced with the assistance of AI translation services.