Muan-gun Expands 'Online' Sales Channels to Promote Consumption of Agricultural Specialties

Taking Active Steps to Revitalize Local Economy Stagnant Due to COVID-19

Exterior view of Muan County Office (Photo by Muan County)

[Asia Economy Honam Reporting Headquarters Reporter Seo Young-seo] Muan-gun, Jeollanam-do (Governor Kim San) announced on the 18th that it plans to expand online sales to revitalize the local economy, which has been stagnant due to the spread of COVID-19, and to promote the consumption of agricultural specialty products that have experienced sluggish sales due to weakened consumer sentiment.

With the prolonged COVID-19 pandemic and concerns about community infection, sales through non-face-to-face distribution channels such as online and mobile have rapidly grown. Accordingly, Muan Post Office under the Jeonnam Regional Post Office and the county have agreed to cooperate to develop online sales channels to support local farms.

The county signed a contract with the Korea Post Business Promotion Agency under the Korea Post Service Headquarters to open the ‘Muan-gun Brand Pavilion’ within the Post Office shopping mall. Through promotions such as main banner exposure, they plan to raise awareness of the county’s agricultural specialty products and encourage consumption.

Additionally, linked with external affiliated sales channels (Auction, Gmarket, 11st, etc.), promotional events such as discount sales and coupon distribution will be continuously expanded from the 16th until the end of October.

Through this event, the county plans to diversify participating companies and product items of excellent local agricultural specialty products, achieve sales of over 1 billion KRW, and support delivery fees for online sales to revitalize the local economy.

With the opening of Chilsan Bridge on December 18 last year and the Yeongsan Riverside Road on the 11th of this month, the county is preparing for many tourists to visit the area as a transportation hub. They plan to operate sales venues for agricultural specialty products at major tourist sites to provide a permanent environment for agricultural product promotion and publicity, enabling farmers and fishery workers to generate income.

A Muan-gun official said, “We will actively carry out marketing to promote the sales of Muan agricultural specialty products and do our best to help increase farmers’ income.”

This content was produced with the assistance of AI translation services.