Social Enterprise "Usisan" Collaborating with SK Inno Launches Campaign to Support Vulnerable Groups in Daegu and Gyeongbuk

[Asia Economy Reporter Hwang Yoon-joo] Social enterprises and social ventures connected with SK Innovation are joining efforts to share the hardships caused by the COVID-19 pandemic.

SK Innovation announced on the 17th that social enterprise Woosisan, based in the Ulsan region, is conducting the '#CheerUp_DaeguGyeongbuk' campaign to help vulnerable children in the Daegu and Gyeongbuk areas.

Woosisan is an eco-friendly social enterprise specializing in upcycling waste plastics. Despite having to close four offline business locations due to the COVID-19 situation, resulting in sales being cut in half, they continue their sharing efforts, delivering heartfelt support.

When people post photos of Woosisan goods in everyday life on social media with hashtags such as '#CheerUp_DaeguGyeongbuk', '#Woosisan', and '#WhaleGoods', gift packages containing whale dolls and whale T-shirts are given to children in the participant's name.

In particular, Woosisan's campaign is supported by other social enterprises in the Ulsan area. Orange Design, a social enterprise mainly engaged in printing, publishing, and website production, donated whale notebook sets; Hojae, which produces eco-friendly household products, contributed cotton masks and rayon bath towels; and MamaforMe, which provides home fashion startup education, also participated by donating cotton masks and handmade comfort dolls.

Woosisan stated that once more than 60 gift packages are collected, they will be sent to Daegu and Gyeongbuk, and that the campaign for children will continue steadily in the future.

Meanwhile, 'Marine Innovation,' an eco-friendly social venture partnered with SK Innovation, delivered 'Dalharu,' an eco-friendly jelly made from Jeju seaweed, to medical staff in Daegu, Busan, Ulsan, and Gyeongbuk, as well as officials from the Korea Disease Control and Prevention Agency on the 3rd. The Jeonju-based social enterprise 'Cheonnyeonnuri Jeonju Bread' (Jeonju Bibim Bread) also donated confectionery worth 20 million won to medical staff and volunteers in Daegu and Gyeongbuk despite a sharp drop in sales.

This content was produced with the assistance of AI translation services.