LG Electronics launches new TV commercial for Whisen ThinQ air conditioner featuring '4-step Clean Management'

[Asia Economy Reporter Kim Hyewon] LG Electronics has launched a TV commercial focusing on the '4-step Clean Management' feature of the 2020 model Whisen ThinQ air conditioner.

The new commercial, which began airing on the 14th, introduces the 4-step clean management function that automatically keeps the air path inside the air conditioner comfortable, from the filter that the outside air passes through to the blower fan that releases the air.

The commercial starts with a child coming home and asking their mother why the air conditioner, which blows air, is not cleaned when the mother tells them to wash up.

The commercial sequentially showcases the 4-step clean management: ▲Filter Clean Bot that automatically cleans dust from the ultra-fine filter once a week when used for 8 hours a day ▲Air purification performance certified by the Korea Air Cleaning Association with the CAC (Certification Air Conditioner) standard for air purifiers for air conditioners ▲3-step automatic drying that dries the air conditioner's heat exchanger with air ▲UV LED sterilization that thoroughly manages the blower fan that produces the air.

In addition to the 4-step clean management, the commercial also introduces the third-generation AI Smart Care function that optimizes the air conditioner's operating mode by sensing the user's activity level, and highlights the new product's differentiators such as a wider cooling area considering climate change and living environments.

Park Kyung-ah, Executive Director of LG Electronics Brand Communication, said, "We will ensure that more customers can experience the differentiated value of the Whisen ThinQ air conditioner, which conveniently and comfortably manages the path through which air passes."

This content was produced with the assistance of AI translation services.