Emart24 Launches "Blossom Set" to Bring the Feeling of Spring
[Asia Economy, reporter Lee Seungjin] Emart24 announced on March 17 that it is launching a range of new food items, including the Blossom Set and four types of premium sandwiches, to evoke the feeling of a spring outing.
The Blossom Set, unlike last year's Blossom Lunchbox, is designed to emphasize the atmosphere of spring picnics. It consists of three inari sushi pieces with cherry blossom syrup and two Taiwanese-style sandwiches, which are known for their sweet and savory flavor. The set features a lightweight paper package adorned with a cherry blossom-themed label to highlight the seasonality. It will be available in limited quantities until the end of April, priced at 3,800 won.
The premium sandwiches are differentiated by using brioche bread made with French Isigny butter. There are four varieties: Club, Caprese, Avocado, and Egg Shrimp sandwiches. Compared to regular sandwiches, the premium line contains generous portions of lettuce and other vegetables. The Club and Caprese sandwiches are priced at 3,200 won each, while the Avocado and Egg Shrimp sandwiches are available for 3,300 won each.
Until the end of this month, Emart24 will offer customers who purchase the Blossom Set or any of the four premium sandwiches a complimentary Haru e-liter (500ml) or Natural Cider Lower Sugar Can (250ml).
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Lee Hyosun, a buyer from the Emart24 FF Team, said, "With the recent spread of the trend to refrain from outdoor activities due to the novel coronavirus infection (COVID-19), we planned these products in hopes that customers can feel the spirit of spring at their nearby convenience store."
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