Simmons Bed Opens Popup Store at Galleria Apgujeong Branch

Simmons Bed Galleria Apgujeong Branch 'Beautyrest 1870' Pop-up Store. Photo by Simmons Bed

[Asia Economy Reporter Moon Hyewon] Simmons Bed announced on the 16th that it will operate a pop-up store showcasing the limited edition mattress ‘Beautyrest 1870,’ released to commemorate the brand’s 150th anniversary, at Galleria Apgujeong in Gangnam-gu, Seoul, until the 26th.

The product reinterprets not only the core technologies of Beautyrest Simmons such as pocket springs and internal materials but also the patterns, colors, and textures of Simmons mattress fabrics from the 1900s. In particular, it boasts superior support through the triple helix structure ‘Advanced ? Pocket Spring,’ used exclusively in Simmons’ top mattress collection, ‘Beautyrest Black.’

It is also characterized by being the only mattress in the Beautyrest collection that features two sides?a soft side and a firm side?making it usable on both sides.

Customers can choose from large sizes including Large King and King of King.

The air holes on the mattress sides, which allow the mattress to breathe, feature a unique mark commemorating the brand’s 150th anniversary, adding collectible value.

It was produced in a limited quantity of 1,870 units to celebrate the 150th anniversary of the founding.

Simmons Bed is running a ‘Wedding Promotion’ that offers special benefits when purchasing products. Official Simmons stores nationwide provide discounts ranging from 5% to 10%. Additionally, an extra 5% discount is applied when purchasing Large King and King of King sizes.

For bed frames, a 10% discount is applied when purchased together with a mattress, and room sets, furniture, and bedding offer a 10% discount even when purchased separately. New products of Simmons Bed frames and room sets receive an additional 10% discount, totaling a 20% discount benefit.

During the Wedding Promotion period, generous gifts are also provided based on the purchase amount. Customers who purchase over 3 million KRW will receive two pocket spring pillows, limited to the first 500 customers, and those who purchase over 4 million KRW will additionally receive a Kenosha Hotel bedding set, also limited to the first 500 customers. All gifts are limited in quantity and provided on a first-come, first-served basis; the event may end early if gifts run out.

This content was produced with the assistance of AI translation services.