Good People Enters Business Through Strategic Partnership with Hand Sanitizer Company

[Asia Economy Reporter Jang Hyowon] The underwear specialist company Joheun Saramdeul is entering the hand sanitizer market.

Joheun Saramdeul announced on the 13th that to increase sales and secure profitability through new business initiatives, it will launch hand sanitizers?whose demand has surged due to the coronavirus?into the market via an OEM (Original Equipment Manufacturer) method.

Joheun Saramdeul plans to promote the hand sanitizer supply business in cooperation with Dermal Korea and Daegyeong Pharmaceutical. Dermal Korea is a mask pack specialist company equipped with ODM/OEM systems, supplying mask packs worldwide. Daegyeong Pharmaceutical is a company with outstanding technology in the manufacturing of surgical hand sanitizers.

Joheun Saramdeul, which possesses a large distribution network and decades of accumulated marketing know-how, aims to maximize synergy in the hygiene product business and has been accelerating product development. In particular, the hand sanitizer to be launched this time is targeting not only the domestic market but also the North American market, actively seeking entry into the U.S. market in cooperation with the beauty division of the U.S.-based ABG (AUTHENTIC BRANDS GROUP).

Due to the COVID-19 pandemic, which has become a global issue, demand for hand sanitizers has surged in North America, including the United States. Joheun Saramdeul judges that the market environment for sales growth has been established, with shortages occurring in the U.S., and expects to significantly increase its market share there.

Additionally, Joheun Saramdeul plans to offer a diverse product lineup?including disposable, pouch, spout, tube, and pump types?available for sale through its own 1,000 stores, Joheun Saramdeul’s online mall, and open markets, reflecting the individual needs of customers as much as possible.

Joheun Saramdeul anticipates explosive growth in the hygiene product market in the future and plans to continuously source products from hygiene product manufacturers and companies with diverse product lines to introduce them to the hygiene product market, aiming to enhance profitability through business diversification and strategic alliances.

A company representative stated, “We will simultaneously capture two goals: smooth entry into the related market and customer acquisition by expanding our business area not only in our existing strong underwear division but also into the eco-friendly hygiene product business.”

This content was produced with the assistance of AI translation services.