Ssangyong Motor Holds Korando Launch Event in Lima, Peru

Ssangyong Motor held a Korando launch event on the 13th of last month in Barranco, Lima, the capital of Peru. (Photo by Ssangyong Motor)

[Asia Economy Reporter Kim Ji-hee] SsangYong Motor announced on the 13th that it held a launch event for the Korando (local name New Korando) in Lima, the capital of Peru, on the 13th of last month (local time).

The launch event was held in the Barranco District, an artists' street recently recognized as a hot place among young people, to maximize the new image of the Korando. The vehicle unveiling ceremony was accompanied by breakdance performances by b-boys. About 100 major media outlets and professional journalists attended the event.

In addition, SsangYong Motor is conducting local marketing targeting the young generation, the main customer base of Korando and Tivoli, through collaboration with influencers who have millions of followers on social networking services (SNS).

Ssangyong Motor held a sales training session on the 26th of last month in Lima to discuss sales activity strategies. The event was attended by more than 20 representatives from major dealerships in Latin America, including Peru and Chile, as well as Ssangyong Motor officials.
(Photo by Ssangyong Motor)

On the 26th of last month, about 20 representatives from major dealerships in Latin America, including Peru, Chile, Colombia, Ecuador, and Costa Rica, were invited to Lima for sales training to discuss strategic sales activities. This is the first sales training held locally for Latin American dealerships.

A SsangYong Motor official said, "Although the Latin American market has been experiencing ongoing political and economic instability recently, it is a strategically very important market," adding, "We will strengthen marketing strategies tailored to local markets in Latin America, including not only Peru but also Chile and Colombia, and make multifaceted efforts to achieve this year's sales targets."

This content was produced with the assistance of AI translation services.