From Fine Dust to Sterilization... LG Styler Sales Surge by 30%

LG Electronics Tromm Styler Shows Sharp Growth This Year
February Sales Volume Up Over 30% Compared to Same Month Last Year
Hygiene Sterilization Virus Course Removes 99.9% of H3N2 Influenza Virus

LG Tromm Styler installed in the living room

[Asia Economy Reporter Changhwan Lee] LG Electronics' representative steam appliance, the Tromm Styler, has seen a sharp increase in sales this year.

According to LG Electronics, sales of the Tromm Styler last month increased by more than 30% compared to the same period last year. In particular, sales of the large-capacity model that can manage up to six garments at once rose by about 50% during the same period.

The company explained that since starting the clothing care appliance business in 2011, the monthly sales of the Styler reached a record high last month.

The LG Tromm Styler is a representative steam appliance that has created a new clothing care culture using the patented TrueSteam technology.

The 100-degree TrueSteam is applied to various home appliances including the Styler, dryers, and dishwashers, and is recognized for its excellent performance in sterilization, cleaning, deodorization, and wrinkle reduction.

The hygienic sterilization standard course of the LG Tromm Styler removes 99.99% of Pseudomonas aeruginosa, Klebsiella pneumoniae, and Escherichia coli, according to tests by the Korea Institute of Science and Technology. The hygienic sterilization virus course removes 99.9% of the H3N2 influenza virus, according to tests by the Seoul National University Industry Cooperation Foundation.

The Tromm Styler was first introduced by LG Electronics in February 2011 after nine years of research and development. This product holds 220 global patents. As demand from customers who want to easily manage clothes at home increases, it has established itself as an essential home appliance.

The product’s moving hanger shakes clothes up to 200 times per minute, evenly removing fine dust that is difficult to eliminate with air alone and reducing everyday wrinkles. The Pants Press manages creases by firmly pressing pants to properly set the crease line.

Ryu Jae-cheol, Vice President of LG Electronics H&A Business Division Living Appliance Business Unit, said, “Based on differentiated technology, we will ensure that more customers can experience the new concept of clothing care provided by the Tromm Styler.”

This content was produced with the assistance of AI translation services.