Jeju Air×Pengsoo Collaboration Product... Proceeds Donated to Save Polar Bears
Jeju Air Collaborates with Pengsoo Character... Eco-Friendly Travel Campaign and Customer Participation Event
[Asia Economy Reporter Yoo Je-hoon] Jeju Air announced on the 9th that it will conduct an eco-friendly campaign in collaboration with the Korea Educational Broadcasting System (EBS) featuring the character 'Pengsoo'.
Pengsoo is a character from EBS that has gained widespread popularity, conceptualized as a 10-year-old giant penguin who swam from its hometown in Antarctica to become a star creator.
Jeju Air will produce content that promotes eco-friendly travel methods through collaboration with Pengsoo, and will also create related products, donating a portion of the sales proceeds to support saving polar bears.
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A Jeju Air official stated, "This campaign was launched to raise awareness of the importance of environmental issues among customers and companies and to encourage participation," adding, "We hope this will provide an opportunity to enjoy travel while also thinking about the environment through small actions."
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