National Geographic Apparel Unveils Seasonal Photoshoot with Model Jeong Hyuk

by Jo Youjin

Published 09 Mar.2020 09:37(KST)

National Geographic Apparel Unveils Seasonal Photoshoot with Model Jeong Hyuk

[Asia Economy Reporter Yujin Cho] Total lifestyle brand National Geographic Apparel has released its spring-summer season lookbook featuring model Jeong Hyuk.

Jeong Hyuk’s lookbook this season showcases two concepts: ‘National Geographic Apparel Original’ and ‘National Geographic Apparel Urban.’ Through the image of explorer Jeong Hyuk navigating between nature and the city, the collection highlights the identity of each line with a variety of styles.

The Original Adventure line, which reinterprets the classic explorer, presents a sophisticated look inspired by National Geographic Apparel’s signature origin colors and iconic African patterns. In particular, Jeong Hyuk expresses the curious spirit of an adventurer ready to embark on an expedition, proposing diverse looks using seasonal items featuring African landscapes and animal graphics from the opposite side of the globe.

The Urban Adventure line, which interprets urban sensibility in a modern way, expresses a futuristic urban mood with a concept of cold-touch objects and the harmony of light, maximizing its unique refined sensibility.

This spring and summer, National Geographic Apparel released various items including signature pieces such as windbreakers and sweatshirts, an eco-friendly T-shirt series featuring African animal artwork, and long-length jackets with enhanced design sensibility that are highly versatile for both outdoor activities and everyday wear.

A brand representative stated, "We planned lookbooks with two concepts emphasizing the identity of each line to remind people of National Geographic’s enduring brand philosophy and the adventurous spirit of explorers who protect the Earth and nature. We hope customers complete their stylish looks with National Geographic Apparel’s new items this spring."