[Bu-aeri's Game Dictionary] Controversial Sexual Content in 'Wangbi-ui Mat' Advertisement Removed

[Asia Economy Reporter Buaeri] It has been confirmed that the advertisement for the Chinese game 'Wangbi-ui Mat' (Taste of the Queen), which sparked controversy over its sexual content, has been removed.

According to the Game Rating and Administration Committee on the 7th, platform operators recently sent official letters to the committee stating that they have completed blocking measures for the 'Wangbi-ui Mat' advertisements. Previously, the Game Rating and Administration Committee requested platform operators such as YouTube last month to block five advertisements of 'Wangbi-ui Mat'. (Refer to our February 11th issue, page 13)

'Wangbi-ui Mat' has been controversial for sexualizing women in its advertisements. It hired a Japanese AV actress as a model and promoted with phrases like "Experience the taste of Mikami Yua!" Another advertisement for the same game showed content not present in the game and repeatedly used provocative terms such as "Gathering of beauties, various tastes." Each female character was labeled with descriptions like "Rose flavor, Lemon flavor, Peach flavor, Milk flavor," and specific body parts were explicitly exposed, causing users to frown.

According to the current Game Industry Act, if the Minister of Culture, Sports and Tourism finds that games or advertisements provided through information and communication networks contain advertisements or promotional materials that differ from the content of the rated game, the person managing or operating the bulletin board may be ordered to refuse, suspend, or restrict handling. Furthermore, those who receive correction recommendations or orders must complete the measures within seven days and notify the chairman of the Game Rating and Administration Committee or the Minister of Culture, Sports and Tourism of the results.

However, the issue remains that Chinese game companies disregard sanctions and continue to advertise similar content again. A YouTube representative lamented, "We continue to delete advertisements that have received correction recommendations, but new ads with similar content sometimes appear."

It is difficult to sanction overseas operators under domestic law, and there are criticisms that Chinese game companies rather use this as 'noise marketing.' Attorney Choi Jaeyoon of Taeil Law Firm stated, "According to the Game Industry Act, the penalty for Chinese game companies is about a 10 million KRW fine, which is not a large amount," adding, "It is practically difficult to punish overseas operators under domestic law."

This content was produced with the assistance of AI translation services.