Lotte Homeshopping Expands Food and Hygiene Product Programming

[Asia Economy Reporter Seungjin Lee] Lotte Homeshopping announced on the 5th that it has expanded the lineup of related products as demand for food and hygiene products surged due to the increase in ‘homebodies’ amid the spread of the novel coronavirus infection (COVID-19).

According to Lotte Homeshopping, in the past month (February 1 to March 3), hygiene products, processed foods, and health functional foods accounted for about 60% of the living category sales. Among the rapidly rising search keywords were ‘hand sanitizer,’ ‘electrolyzed water generator,’ and ‘meal kit,’ confirming changes in shopping tendencies due to COVID-19.

In fact, ‘hand sanitizer’ and ‘electrolyzed water generator,’ which are considered essential items recently, have sold more than 5,000 sets in each broadcast. The processed food ‘Mother Food Mongdari,’ launched on the 3rd, also sold out all 5,000 sets prepared for the day’s broadcast.

Lotte Homeshopping schedules more than one broadcast daily by diversifying brands and sizes of the high-demand ‘hand sanitizer.’ These include ‘Bubison Gold Gel,’ a set of 20 small, portable sizes, and ‘JM Solution,’ which sold over 10,000 sets in the previous broadcast. Hygiene-related products such as the ‘V-Ray Ultraviolet Sterilizer,’ which helps sterilize daily necessities with ultraviolet light, and the ‘electrolyzed water generator,’ which produces electrolyzed water with appropriate sterilization concentration from tap water in a short time, are also introduced.

Additionally, through the food specialty program ‘Kim Naun’s Cooking Cooking,’ sales of semi-prepared foods such as grilled short rib patties, duck stir-fry, and Eonyang-style bulgogi are being expanded, and new products like ‘Hongseon Jjukkumi Samgyeopsal’ will be introduced. On the 6th, health functional foods such as ‘lutein’ and ‘probiotics’ will be intensively sold for 120 minutes starting at 6:40 PM.

Furthermore, the range of food products is expanding to include desserts. On the 12th at 8:40 PM, the representative program ‘Choi Yura Show’ will hold a 40-minute special broadcast featuring the authentic Belgian dessert brand ‘Godiva.’ The ‘Prestige Biscuit’ and ‘Pretzel,’ the top repurchase products at Godiva’s offline stores, will be sold as a set at a 20% discounted price.

Park Hyung-kyu, head of Lotte Homeshopping’s living division, said, “While overall consumption is shrinking due to the spread of COVID-19, demand for products for ‘homebodies’ is increasing. In particular, as more customers are seeking essential items such as hygiene products and food, we plan to diversify related products and expand the lineup.”

This content was produced with the assistance of AI translation services.