CU Launches Exclusive Energy Pak Potion with Health YouTuber 'Kim Gyeran'

[Asia Economy Reporter Minyoung Cha] On the 5th, CU exclusively launched the collaborative products Energy Bbak Potion and Kim Gyeran with Physical Gallery, the No.1 health channel on YouTube in the industry.

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Physical Gallery is a popular YouTube channel focused on health, posting videos about exercise and body correction, centered around an influencer who goes by the nickname ‘Kim Gyeran,’ a former Navy Special Warfare Group member. The channel has 1.54 million subscribers.

Energy Bbak Potion is an energy drink powder mixed with water, composed of functional ingredients known to help with fatigue recovery and concentration improvement such as taurine, arginine, theanine, electrolytes, and vitamin C. It contains no caffeine, high-fructose corn syrup, or additives, making it easy on the body even when consumed daily.

Experts including pharmacists, trainers, and food science professors affiliated with Physical Gallery directly participated in the entire process from product planning and raw material selection to production, enhancing quality and reliability.

The smoked egg product Kim Gyeran is a processed egg sharing the same name as Physical Gallery’s main influencer Kim Gyeran, known for his shaved head. Fresh large eggs selected from Harim’s exclusive farm were smoked directly with oak wood to add flavor and aroma.

Recently, as demand for health functional foods has increased mainly among people in their 20s and 30s, CU’s related product sales have steadily grown by 371.7% in 2017, 152.7% in 2018, and 71.4% last year.

Lee Jeonghyun, MD of the Home Food Team at BGF Retail, said, “As consumers who care about health increase, we collaborated with Physical Gallery, which has expertise in the health field. CU will continue to introduce trustworthy products together with influencers who have secured expertise in various fields.”

This content was produced with the assistance of AI translation services.