Korea GM, February Sales 28,126 Units... 14% Decrease YoY

Domestic Sales Hold Up at -3.8% Thanks to New Cars Including Trailblazer Launch in India

[Asia Economy Reporter Kim Ji-hee] Korea GM announced on the 2nd that it sold a total of 28,126 units (4,978 domestic sales, 23,148 exports) in the global market during the month of February.

Domestic sales decreased by only 3.8% compared to the same period last year, despite the overlap of the industry's usual off-season and the impact of COVID-19, as imported new cars performed well. During the same period, exports decreased by 16%, resulting in an overall sales performance that was down 14% compared to the same period last year.

The Chevrolet Spark led Korea GM's domestic sales last month with 2,115 units sold. Additionally, the Chevrolet Trailblazer, which recently resumed customer deliveries, recorded a total of 608 units despite a short sales period. Korea GM explained that the Trailblazer is generating explosive market reactions thanks to its young and sporty design and advanced safety and convenience features.

The Bolt EV saw a significant increase in sales to 325 units compared to the previous month, following the confirmation of the first government and local subsidy payments of the year. Chevrolet's imported sales models, including the Bolt EV, Traverse, Colorado, Equinox, and Camaro SS, maintained sales exceeding 1,000 units last month as well.

Cesar Toledo, Vice President of Sales and Service at Korea GM, stated, "With the successful launch of the Chevrolet Trailblazer in the domestic market and the start of full-scale customer deliveries from this month, it will generate even greater market response." He added, "We will further strengthen Chevrolet brand's domestic presence through a more diverse and dense product lineup ranging from compact cars to electric vehicles and pickup trucks, along with differentiated marketing activities."

This content was produced with the assistance of AI translation services.