Renewed Beanpole Opens First Pop-up Store in Itaewon

[Asia Economy Reporter Yujin Cho] The representative product of Beanpole's 30th anniversary renewal, ‘Palguongsamilil (890311)’, has made its debut.

Beanpole, a traditional casual brand under Samsung C&T Fashion Division, announced on the 2nd that it will operate the first pop-up store of the ‘890311’ line, which embodies the brand identity of Korean classic style after the brand renewal, at the Beaker Hannam branch until the 11th.

Beanpole underwent a brand renewal last year to celebrate its 30th anniversary. The flagship product line 890311 targets not only the younger generation but also global customers, based on products and services that incorporate Korea’s heritage, including its unique sentiments, culture, and philosophy.

The 890311 line is inspired by the launch date, March 11, 1989, and opened a 29.7m2 (approximately 9 pyeong) pop-up store at the Beaker store located in Hannam-dong, known as a hot spot for the MZ generation.

Based on retro sensibilities reflecting the 1960s and 70s era, the line released products symbolizing the Korean representative flower, the oyat flower (the pure Korean word for plum).

Additionally, inspired by uniforms of factory, bus, and taxi drivers, as well as sportswear worn by rugby players, the line introduced workwear and streetwear that combine contemporary design and practicality.

Beanpole combined oversized styles with various colors and materials in the rugby-style products, adding freshness by matching the brand’s unique check patterns with sports-inspired wrist and waist cinching fabrics or quilting designs.

Consultant Jung Guho explained, “The 890311 line stylishly mixes sports and casual sensibilities, allowing the younger generation to coordinate trendy looks. The pants range from baggy to chino styles, offering a loose, relaxed feel that can create various images depending on the top coordination.”

The pop-up store will be open until the 11th of this month, with plans to open additional pop-up stores in commercial areas attracting the MZ generation in the future.

Meanwhile, Beanpole developed a dedicated font that reflects the brand identity and design points, which is provided free of charge through the SSF Shop. It can be downloaded via PC and used in documents and font-supporting programs.

Samsung C&T Fashion Division’s integrated online mall SSF Shop prepared a discount and terry handkerchief gift event for customers purchasing from the 890311 line until the 8th. Additionally, five customers who leave congratulatory messages on Beanpole’s official Instagram will be selected by lottery to receive a Heritage Pique T-shirt.

This content was produced with the assistance of AI translation services.