CJ CheilJedang Recruits First Generation of Hetssal, Hetban Supporters

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang announced on the 1st that it is recruiting the first generation of Hetssal, the Hetban supporters.

The purpose is to enhance brand loyalty through socially meaningful activities linked to the country's representative instant rice brand 'Hetban' and to establish a focal point for forming a fandom that loves and supports Hetban.

The Hetban supporters Hetssal will select a total of 25 people through document screening and interviews, and after the launch ceremony next month, they will be active until October and conclude with a closing ceremony in November, officially operating for a total of eight months.

Selected Hetban supporters will start with a tour of the 'Hetban Museum' located in the CJ Blossom Campus exhibition hall in Jincheon, Chungbuk, and focus on the 'Our Rice Keeper Activities' to restore Korean native rice that disappeared during the Japanese colonial period. In this regard, they can listen to various lectures by experts related to native rice and Hetban, and also participate in some branding processes during the product planning stage of special Hetban products made from native rice. Various experiential activities such as farm stays to help rice farming households are also planned.

Hetssal is open to anyone regardless of age, gender, or nationality. Applications can be submitted through the CJ CheilJedang recruitment site and email until the 20th, and interviews will be held on the 30th only for those who pass the document screening. The final successful candidates will be announced on the 3rd of next month.

This content was produced with the assistance of AI translation services.