Yoo Jae-suk Ranks 1st in Entertainer Brand Reputation, 2nd is Jang Do-yeon... Who is 3rd?

MBC 'How Do You Play?' Yoo Jae-suk

[Asia Economy Intern Reporter Hee-eun Park] Yoo Jae-suk ranked first in the brand reputation analysis of variety show entertainers for March.

According to the brand reputation of 50 variety show entertainers conducted by the Korea Corporate Reputation Research Institute from the 2nd of last month, the rankings were △1st Yoo Jae-suk △2nd Jang Do-yeon △3rd Kim Jong-kook. This result was based on the analysis of 41,790,511 pieces of brand big data.

Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, explained, "Yoo Jae-suk's brand, which ranked first in the brand reputation of variety show entertainers in March 2020, showed high scores in link analysis for 'working hard, succeeding, donating,' and keywords such as 'Hangout with Yoo, Running Man, Sugar Man' ranked high. The positive-negative ratio analysis of Yoo Jae-suk's brand showed a positive ratio of 83.59%."

Meanwhile, the rankings of the top 30 variety show entertainers' brand reputation in March 2020 were recorded as Yoo Jae-suk, Jang Do-yeon, Kim Jong-kook, Kang Ho-dong, Seo Jang-hoon, Park Na-rae, Jeon Hyun-moo, Lee Sang-min, Lee Kwang-soo, Park Myung-soo, Kim Shin-young, Lee Young-ja, Kim Hee-chul, Yang Se-hyung, Lee Hyori, Song Ji-hyo, Lee Kyung-kyu, Kim Jong-min, Kim Young-chul, Kim Gu-ra, Eun Ji-won, Song Hae, Kim Sook, Yoo Hee-yeol, Jo Se-ho, Shin Dong-yup, Moon Se-yoon, Park Mi-sun, Yoo Byung-jae, and Kim Sung-joo.

This content was produced with the assistance of AI translation services.