Chevrolet Launches March 'Find New Start, Find New Chevy' Campaign... Up to 3 Million KRW Support

[Asia Economy Reporter Kim Ji-hee] Korea GM Chevrolet announced on the 1st that it will offer various benefits throughout March through the ‘Find New Start, Find New Chevy’ campaign in line with the government's domestic demand revitalization policy.

Chevrolet is once again introducing the ‘Double Zero Interest Installment’ program, which eliminates down payments and interest. This is a customer-tailored program that minimizes monthly payments, with interest-free installment periods of 36 months for Spark, Malibu (2.0 Turbo, Diesel), and Equinox; 50 months for Camaro SS; and 60 months for Bolt EV.

Additionally, customers who want benefits other than interest-free installments can receive support for a specific amount or part of the vehicle price. Based on the ‘Combo Installment’ program, which combines installments and additional benefits, Spark receives 1 million KRW, Malibu (2.0 Turbo, 1.6 Diesel) 1.8 million KRW, Equinox 7%, Camaro SS 10%, and Bolt EV 3 million KRW. Trax customers can choose between 36 months of interest-free installments or a cash support benefit of 1.2 million KRW.

Furthermore, in March, a new start promotion is being conducted to support customers who fall under nine categories including freshmen and graduates, new hires and retirees, newlyweds, families with childbirth or pregnancy, new license holders, and new business owners, offering additional benefits of 200,000 KRW for Spark and 300,000 KRW for Malibu, Trax, Equinox, Colorado, and Traverse (excluding some trims).

Moreover, additional benefits of up to 700,000 KRW are provided depending on the ownership period of the customer's existing vehicle (5 years, 7 years, 10 years). This month, a special promotion for business owners purchasing Damas and Labo vehicles is also underway, offering up to 900,000 KRW in benefits including an additional 200,000 KRW support.

Baek Beom-su, Executive Director of Domestic Sales at Korea GM, said, "Considering the government's individual consumption tax reduction and Chevrolet's benefits this month, March is the optimal time to purchase a Chevrolet vehicle," adding, "We hope customers can experience popular Chevrolet models such as Spark, Malibu, Trax, as well as Camaro SS and Bolt EV through various programs combining interest-free installments and additional benefits."

This content was produced with the assistance of AI translation services.