Lotte Department Store Sells Food Court Closing Sale Items Through Last Order

Partnership with Mobile App LastOrder, Integrating Department Store Food Court Closing Sale Service into Mobile

Utilizing Customer Location Information to Guide and Sell Closing Sale Products Near Current Location

[Asia Economy Reporter Lim Hye-sun] Lotte Department Store announced on the 1st that it has partnered with startup company Miro, which operates LastOrder, to offer food court closing sale products at discounted prices through a mobile application (app). LastOrder is an app that uses customer location information to guide and sell closing sale F&B products near the current location. For the main customer base of office workers in their 20s and 30s, partner restaurants are carefully selected, and remaining quantities and pickup times are provided in real time. Customers can pre-select and pay, then visit the store at the desired time to take out the product immediately or dine in.

Lotte Department Store’s Sogong-dong main branch will initially operate the LastOrder service targeting deli brand Doje (fusion yubu sushi) and Millcup (cup salad). After observing customer responses during this operation period, the plan is to expand participating brands and operating stores. The usage method is that customers near Euljiro and Jongno install the LastOrder app, set their region, purchase Lotte Department Store’s F&B products after 6 p.m., and reserve a time to pick up food at the basement level 1 food hall of the main branch.

At the basement level 1 of the department store, various brands conduct closing sales for fresh food on the same day, but currently, purchases can only be made by visiting the store. Through this partnership with LastOrder, Lotte Department Store is mobilizing the store service so that customers can check products and purchase popular F&B items without worrying about sellouts or waiting in line, even without visiting the store.

Lotte Department Store introduced LastOrder to increase contact points with MZ generation customers. The MZ generation is a newly coined term combining Millennials (born between 1980 and 1994, aged 25-39) and Generation Z (born after 1995, aged 24 or younger). Lotte Department Store plans to secure new customers by offering high-quality F&B products at reasonable prices and implementing a customer-friendly shopping environment linked online and offline.

Kim Geun-su, head of Lotte Department Store’s Big Data Team, said, "We are introducing a new service to the department store food court to appeal to the MZ generation who pursue convenience and premium," adding, "It will also greatly help in attracting customers in the long term."

This content was produced with the assistance of AI translation services.