"Oh, It's the Car I Saw in the Drama"...Car Companies Speeding Up TV Appearances

[Asia Economy Reporter Kiho Sung] The automotive industry has recently been actively supporting vehicles in dramas. Promoting vehicles through dramas not only raises awareness but also creates a sense of familiarity, eliciting positive responses from customers.

According to the automotive industry on the 29th, SsangYong Motor recently announced that it is supporting the production of JTBC's new drama "If the Weather Is Good, I Will Find You" (hereinafter "If the Weather...").

"If the Weather..." premiered on the 24th at 9:30 PM. It is scheduled to air a total of 16 episodes.

SsangYong Motor stated that considering the characteristics of the roles, the main character Eunseop drives a Korando, his rival Youngwoo (Kim Youngdae) drives a G4 Rexton, and Haewon’s aunt’s friend Sujeong (Lee Sunhee) appears driving a Tivoli.

SsangYong Motor also provided a G4 Rexton as a prize for the winner of TV Chosun’s entertainment show "Mr. Trot."

Beyond domestic cars, foreign cars are also regular guests in dramas. Mercedes-Benz Korea supports vehicles including the pure electric car "The New EQC" in JTBC’s drama "Itaewon Class" and SBS’s drama "Hyena."

"Itaewon Class" is a work depicting the passion, dreams, and growth of youth starting new challenges in the streets of Itaewon. It features the Mercedes-Benz hatchback "The New A-Class," luxury sedan "The New S-Class," and pure electric car "The New EQC."

"Hyena" is a drama portraying the survival story of lawyers who fiercely compete with money in their hearts. It marks actress Kim Hye-soo’s return to the small screen. This work features the Mercedes-Benz 4-door coupe "The New CLS," sporty hatchback "The New A-Class," and premium SUV "The New GLE."

This content was produced with the assistance of AI translation services.