Gyeongnam Pharmaceutical Signs Export Contract for Lemona to Japan with Global Distribution Specialist 'FnCT'
[Asia Economy Reporter Yoo Hyun-seok] Kyungnam Pharmaceutical announced on the 28th that it has signed an export contract for the vitamin C product 'Lemona' to Japan with FnCT, a company specializing in overseas distribution.
FnCT, which signed the Lemona Japan export contract with Kyungnam Pharmaceutical, plans to sell the product through Daeyoung Sangsa (eKOREA), a Korean Wave specialized distributor in Japan. Targeting women in their teens to 40s, who lead Korean Wave culture in Japan and have strong purchasing power, the product will be distributed to major local pharmacies, convenience stores, and online malls.
In addition, large-scale pop-up store events visiting local festivals and tourist sites will be continuously held in line with the Tokyo Olympics. A dedicated Lemona vending machine will be launched, and various marketing activities using social network services (SNS) such as influencers, Facebook, Instagram, and YouTube will also be carried out.
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A Kyungnam Pharmaceutical official said, "We are pleased that Lemona is entering Japan following Vietnam, Canada, and China," adding, "We will actively support Lemona to establish itself as a leading vitamin brand in Japan together with FnCT, and continue to promote our health food brand overseas."
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