Happycall Launches 'Flex Frypan' Catering to Millennial Sensibilities

Happycall 'Flex Frypan IH'

[Asia Economy Reporter Kim Daeseop] Happycall announced on the 27th that it will officially launch the multi-purpose 'Flex Frypan IH' for the convenient cooking life of single-person households who eat alone.

The newly introduced product can be used in various ways as a frypan, wok, and single-handle pot. It is useful in small spaces such as studio apartments. Manufactured with a size of 20cm and a capacity of 1.2ℓ, it can also be used for cooking for two people.

The company explained that the weight is 588g, which does not put much strain on the wrist. It can be used on all heat sources, including induction. It is sold in three different colors.

In particular, the product was launched with the sensibility of millennials in their 20s and 30s and the meaning of 'Flex.' Flex is a newly coined term that started trending as rappers used it to mean 'to show off (money or valuables),' shaking the consumer market.

Park Soyeon, CEO of Happycall, said, "We planned a product that can be conveniently used in multiple ways, considering the kitchen environment and lifestyle of single-person households with limited storage and cooking space," adding, "We plan to continuously introduce products with a youthful sensibility like the Flex Frypan."

This content was produced with the assistance of AI translation services.