LF Atte, Vegan Eyeshadow New Product Launch Event

[Asia Economy Reporter Yujin Cho] LF (CEO Oh Gyusik)'s women's cosmetics brand Atte announced on the 26th that it will hold an event to commemorate the launch of its new vegan eyeshadow product, 'Authentic Fallin Eyes.'

This new product is based on plant-derived ingredients, adhering lightly and softly to the skin to create long-lasting makeup that does not smudge for hours.

Various textures are planned in one palette, ranging from a matte formula with a soft finish to a sparkling glitter formula. The colors are released in two options: 'Near and Dear' and 'Fit a Fat,' priced at 45,000 KRW.

To celebrate the launch of the new eyeshadow, Atte will hold an event for customers at LF's official online shopping mall LF Mall and Hyundai Department Store Pangyo branch until the 8th of next month.

All customers who purchase Atte products will receive a puff called 'Glow Heart Blender,' valued at 15,000 KRW at regular price, and those who purchase Authentic Fallin Eyes will additionally receive a 'Glow Lift Foundation (5ml).' At the same time, customers who purchase two or more Atte products will be given a 'Double Lift Trial' 4-piece kit.

Also, at LF Mall, a reservation sale will be held exclusively until 10 a.m. on the 27th for Atte's bestseller 'Authentic Lip Balm' in the Brave (No. 04) color, which was sold out due to the popularity of Korea's first vegan lip balm and was difficult to purchase.

Customers who purchase during the reservation sale period will additionally receive a 'Pink Vita Cleansing' 2-piece kit consisting of foam (20ml) and oil (20ml). The reserved products will be shipped sequentially from the 28th.

In addition, at LF Mall, until the 29th of next month, 20 customers who purchase Atte cosmetics and write photo reviews will be selected by lottery to receive an 'Authentic Recharging Overnight Mask (50ml)' valued at 55,000 KRW at regular price.

This content was produced with the assistance of AI translation services.