"Cheese Balls Gain Hot Popularity"… bhc Chicken Achieves 12% Share in Side Menu

[Asia Economy Reporter Choi Saeng-hye] bhc Chicken announced on the 25th that it achieved a 12% market share in side menus last year.

This is the first time bhc Chicken's side menu market share has surpassed double digits. Amid stagnation in industry growth, this achievement is significant as it was accomplished alongside a 40% increase in average sales per franchise store compared to the previous year.

A bhc Chicken representative analyzed the success, attributing it to the culture of ordering 'Kkuljohap'?a method of combining different menus to enjoy unique flavors. The increase in customers ordering not only main and side menu combinations but also side menus alone was a key factor. They also added that side menus are more affordable than main menus, allowing customers to enjoy them without burden.

bhc Chicken's side menu boom began with the 'Dalkombaskak Cheese Ball.' The Dalkombaskak Cheese Ball features a crispy exterior and chewy interior filled with mozzarella cheese, characterized by its sweet and savory taste that captivated the public's palate.

In 2018, it started gaining attention on social networking services (SNS) as a product that pairs well not only with chicken but also with other menu items, rising to become the top-selling side menu. It firmly maintained its position as the number one side menu in sales last year as well.

Released early last year, the 'Ppuring Cheese Ball' incorporates the seasoning of bhc Chicken's signature menu 'Ppuringkle,' allowing customers to experience bhc Chicken's unique taste and characteristics. It established itself as a popular menu following the Dalkombaskak Cheese Ball.

A bhc Chicken representative said, "Both headquarters and franchise stores prioritize sticking to the basics as the first principle and focused on taste, the essence of the dining industry." They added, "As consumers increasingly seek to enjoy multiple flavors within one brand through various menu combinations, we will accelerate menu development to meet customer needs."

This content was produced with the assistance of AI translation services.