7-Eleven Holds Discount Event on Star Products from the Movie 'Gisaengchung'

[Asia Economy Reporter Seungjin Lee] Convenience store Seven Eleven is conducting a customer discount promotion on products featured in the movie "Parasite."

From the 25th of this month until the end of the month, Seven Eleven will sell "Jjapaguri" ingredients, "Jjapaghetti" and "Neoguri," together at a 14% discount from the combined regular price, for 1,600 won.

During the same period, if customers purchase five cans of "Filite 500㎖," they will receive a free "Anseongtangmyeon." Additionally, snacks that appeared as drinking accompaniments in the movie, such as "Saewookkang" and "Ojingeo Ttangkong," can be purchased at prices discounted by nearly 20%.

The Jjapaguri discount event will continue newly in March as well. For the entire month of March, Seven Eleven will sell Jjapaghetti and Neoguri purchased together using the Samsung app card at a remarkable 73% discount from the regular price, for only 500 won.

Meanwhile, sales of star products from the movie "Parasite" continue to soar.

From the 10th to the 22nd, sales of Jjapaghetti and Neoguri at Seven Eleven increased by 43.1% compared to the same period last year. Notably, during the same period last year, the sales ratio of Jjapaghetti to Shin Ramyun was 35:65, but now the gap has narrowed to 49:51.

Additionally, sales of Filite 500㎖ cans and Chamisul increased by 18.9% and 17.4%, respectively, and snack sales such as Saewookkang and Ojingeo Ttangkong rose by 16.9%.

Kim Heungsik, head of the ambient food team at Seven Eleven, said, "Beyond the emotional impact of the movie Parasite, the products exposed in the video have attracted great attention from consumers, and related products are experiencing a second heyday. We expect this consumption pattern to continue, especially among younger customers."

This content was produced with the assistance of AI translation services.