Golden Blue Starts Duty-Free Sales of Taiwanese Single Malt Whiskey 'Kavalan'
[Asia Economy Reporter Choi Saeng-hye] Golden Blue is launching the Taiwanese single malt whiskey "Kavalan" at Incheon Airport Duty-Free Shop and will start sales from the 20th.
Golden Blue first entered the duty-free market last June with the authentic whiskey "Golden Blue" and the modern whiskey "Phantom" to diversify distribution channels and accelerate overseas expansion. As the consumption pattern of enjoying premium liquor at home expands, the company plans to increase recognition among various consumer groups by introducing Kavalan, which has a global reputation and a strong fan base, into duty-free shops.
The Kavalan lineup introduced to the duty-free shop includes four types: the two already sold domestically, "Solist Sherry" and "Solist Port," and two newly imported duty-free exclusive products, "Solist ex-Bourbon" and "Solist Vinho Barrique." Solist Sherry and Solist Port have been imported and distributed domestically since 2017 and 2018 respectively, and are very popular among domestic single malt whiskey consumers for their rich original whiskey taste and aroma.
The newly introduced Solist ex-Bourbon and Solist Vinho Barrique are matured in unique casks, enhancing the whiskey's flavor and elevating the product's individuality. Solist ex-Bourbon is aged in carefully selected American ex-bourbon oak barrels and is non-chill filtered, offering a rich aroma typical of single malt whiskey along with complex and special flavors such as vanilla, fruit, and coconut.
Solist Vinho Barrique, matured in premium American oak wine barrels used for aging wine, is characterized by a complex aroma combining vanilla with Kavalan whiskey’s distinctive tropical fruit scents like ripe melon and mango. Both products have an alcohol content of 50?59.9%.
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Golden Blue plans to solidify its position in the single malt whiskey market this year while targeting the growing home liquor market through various efforts. The company will continuously import excellent products from the Kavalan brand to introduce them to domestic consumers and will steadily expand its sales network to airport and downtown duty-free shops. Additionally, in line with the trend of small-volume liquor consumption, Golden Blue plans to launch a 200ml small-size version of Kavalan’s representative product, "Kavalan Distillery Select," within the first half of the year to foster a culture of enjoying whiskey conveniently and without burden.
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