LG Electronics Launches New 'LG Gram 17' in Japan Featuring Ultra-Lightweight High Specs

LG Gram Series Leads Entry into Japanese Laptop Market... Steady Growth Since 2016
2020 Model 'LG Gram 17' Enhanced with Large Screen, Ultra-Lightweight, and High Performance Specs

On the 18th, the 2020 model 'LG Gram 17,' featuring enhanced portability and performance, was introduced at the Yodobashi Camera store located in Shinjuku, Tokyo, Japan.

[Asia Economy Reporter Changhwan Lee] LG Electronics announced on the 19th that it has launched the 2020 model of the ‘LG Gram 17,’ which enhances portability and performance, in the Japanese market.

LG Electronics recently displayed the new ‘LG Gram 17’ at major stores operated by Japanese retailers such as Yodobashi Camera and Bic Camera, and has begun full-scale sales.

Since entering the Japanese notebook market in 2016 with the LG Gram series, LG Electronics has continued steady growth by continuously introducing new lineups.

Japanese consumers prioritize portability and have a high preference for ultra-lightweight notebooks. LG Electronics is strengthening its strategy to capture the fiercely competitive Japanese notebook market by emphasizing the innovation of LG Gram, which combines a large screen with ultra-lightweight design.

The 2020 model ‘LG Gram 17’ (model name: 17Z90N) features a 17-inch (diagonal length: 43.1cm) large screen with an IPS panel that delivers high resolution WQXGA (2560 x 1600), providing clear and vivid image quality.

This product applies a hidden hinge that minimizes the area of the hinge connecting the screen and the keyboard section, reducing the vertical length by 3mm compared to the 2019 model. The screen uses an ultra-slim bezel for excellent immersion.

Unlike most notebooks with a 16:9 aspect ratio, the ‘LG Gram 17’ supports a 16:10 aspect ratio, which shows more of the hidden lower part, making photo and video editing, as well as document work, more convenient.

This product is equipped with a large-capacity 80 watt-hour (Wh) battery, which is 10% larger than previous models, allowing for extended use. It weighs only 1350 grams (g), offering excellent portability. Additionally, LG Electronics considered customers accustomed to a standard keyboard layout by applying a 4-row numeric keypad on the right side of the keyboard.

The ‘LG Gram 17’ is equipped with the latest Intel 10th generation processor (Ice Lake). According to the company, this doubles the graphics performance compared to previous models, enabling clear rendering of high-resolution videos and photos.

This product has passed seven items of the U.S. Department of Defense reliability test (MIL-STD; Military Standard), including shock, dust, high temperature, low temperature, vibration, salt fog, and low pressure, demonstrating excellent durability.

The ‘LG Gram 17’ has won the ‘CES Innovation Award’ for two consecutive years and has received high praise overseas. Recently, the UK IT media Techradar praised it as “the best business notebook available on the market,” stating, “When everyone else failed to design an ultra-thin, ultra-light 17-inch notebook, LG succeeded.”

LG Electronics plans to launch the 2020 model ‘LG Gram’ series, which was released earlier this year in the domestic market, in major countries including North America, Europe, and Asia starting this month.

Youngchae Lee, Managing Director of LG Electronics Japan, emphasized, “We will actively target the Japanese market, which is a barren land for foreign products, by leveraging the unique innovation of LG Gram that provides customers with a different level of value.”

This content was produced with the assistance of AI translation services.