Pengsoo Joins Hands with Dongwon... Launches Campaign to Promote Tuna Health Benefits

[Asia Economy Reporter Choi Saeng-hye] Dongwon F&B recently launched a new product line, ‘Pengsu Tuna 15 Types,’ through a collaboration with Pengsu, actively targeting the millennial generation aged 20 to 30. Dongwon F&B plans to use Pengsu to give Dongwon Tuna a young and trendy image while actively promoting its core value of healthiness.

Popular star Pengsu is a penguin from Antarctica and a tuna enthusiast whose favorite food is tuna. Tuna, which Pengsu loves, is one of the most representative high-protein, low-calorie stamina foods. Tuna contains 27.4% protein of its total nutritional content, the highest protein content among fish. Compared to meats such as pork (19.7%), beef (18.1%), and chicken (17.3%), tuna has a higher protein content. Additionally, tuna is a health food containing beneficial nutrients for the human body such as calcium, DHA, EPA, protein, omega-6, and vitamins.

Besides protein, tuna is a health food rich in beneficial nutrients like calcium, DHA, EPA, omega-6, and vitamins. It also contains abundant selenium, which is known to boost immunity. One 150g can of Dongwon Tuna Light Standard provides about 120㎍ of selenium, which fits within the adult daily recommended intake of selenium (50?200㎍) announced by the World Health Organization.

Dongwon Tuna currently sells over 200 million cans annually, and in 2014, it set a new record in the domestic canned seafood market by becoming the first in the industry to surpass a total cumulative sales volume of 5 billion cans. Last year, cumulative sales exceeded 6.2 billion cans. Based on a population of 51 million, this means that each person consumed 121.6 cans.

This content was produced with the assistance of AI translation services.