GS Construction Holds YouTube Live Broadcast for 'Gwacheon Jade Xi' Model House
[Asia Economy Reporter Donghyun Choi] GS Construction announced on the 17th that it will release a special feature video starring the sales manager himself on its YouTube channel, "Xi TV," ahead of the opening of the cyber model house for "Gwacheon Jade Xi," which GS Construction is supplying in Gwacheon Knowledge Information Town, Gwacheon-si, Gyeonggi-do.
Additionally, GS Construction will conduct a YouTube live broadcast on the 21st, when the cyber model house of Gwacheon Jade Xi opens, allowing real-time communication with customers. GS Construction explained that, given the recent rise of cyber model houses due to the COVID-19 issue, there might be limitations for customers in obtaining information, so they decided to introduce a method to interact with customers in real time and address their questions.
The YouTube live broadcast will send notification messages to subscribers who have pre-subscribed and set alerts on Xi TV at the broadcast time, enabling subscribers to conveniently watch via real-time streaming. GS Construction plans to upload special feature videos about Gwacheon Jade Xi on Xi TV for about five days during the third week of this month. From today until the 20th, videos featuring the sales manager explaining various aspects related to subscription will be uploaded sequentially. The videos are planned by reorganizing frequently asked questions from consultation desks inside existing model houses and usual phone inquiries. These videos are divided into four parts covering general supply, special supply for newlyweds, special supply for first-time homebuyers, and other special supplies, thoroughly explaining subscription qualifications and precautions.
In particular, since this complex is a public supply, most of the units are special supply, and due to stricter subscription conditions compared to private supply, there is a high possibility of many disqualified applicants. GS Construction explained that the disqualification rates for the complexes it supplied last year?Gaepo President Xi in Gaepo-dong, Gangnam-gu, Seoul, and Sincheon Central Xi in Sincheon-dong, Dong-gu, Daegu?were 13% and 20%, respectively, and thus prepared special videos for Gwacheon Jade Xi, which has even stricter public supply subscription conditions. GS Construction expects that by releasing various videos explaining all aspects related to subscription, they will be able to resolve customers’ questions.
Meanwhile, Gwacheon Jade Xi will be composed of 7 buildings with 2 basement floors and up to 25 floors above ground, totaling 647 households with exclusive areas ranging from 49 to 59 square meters. The breakdown is as follows: 104 units of 49㎡A, 127 units of 49㎡B, 224 units of 59㎡A, 3 units of 59㎡B, 187 units of 59㎡C, and 2 units of 59㎡T. All types are small-sized, expected to be highly preferred by young generations, mainly 1- to 2-person households.
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A GS Construction official said, “The live broadcast is a project that demonstrates the identity of the Xi brand, which advocates ‘Intelligent Life,’ a way of thinking and living ahead of others,” adding, “Even though the Gwacheon Jade Xi model house must inevitably operate as a cyber model house, we will strive to minimize inconvenience by expanding communication channels with customers and delivering high-quality information.”
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