JAYJUN Cosmetic Launches Collagen Stick... "Targeting the Inner Beauty Market"

[Asia Economy Reporter Hyunseok Yoo] Jayjun Cosmetic announced on the 17th that it has launched the jelly-type 'Mulkwang Collagen Jelly' and 'Double Mulkwang Care Set' and is intensifying its inner beauty business with Lotte Mart.

Recently, the inner beauty market, which is called edible cosmetics beyond just applying good ingredient cosmetics, is gaining attention. Inner beauty is a compound word of 'Inner,' meaning inside, and 'Beauty,' meaning beauty, and refers to products in the form of edible cosmetics that pursue beauty and health from within the skin.

In particular, interest in 'edible collagen' is rapidly increasing, and the 'Mulkwang Collagen Jelly' newly released by Jayjun Cosmetic contains 2000mg of low molecular fish collagen and 1800mg of blood orange concentrate in a stick form of one packet (20g). The company explains that it offers a refreshing taste and allows skin care regardless of time and place.

The collagen, the main ingredient of Jayjun Cosmetic products, is a protein necessary for bones and skin and was selected by Euromonitor in 2018 as a noteworthy product. The blood orange contained in the product also contains anthocyanin, which the company says is effective for skin beauty.

A company official said, "Recently, in skin care, applying cosmetics is basic, and as the perception that dietary habits and nutritional supplementation should be expanded to manage systematically from within is spreading, Jayjun Cosmetic has officially entered the inner beauty market by launching collagen sticks," adding, "To capture the rapidly growing inner beauty market, we will target the domestic top three large marts, female customers aged 20 to 50, and home beauty enthusiasts."

This content was produced with the assistance of AI translation services.