BYC Wins Packstar Award for 73rd Anniversary Sock Package

[Asia Economy Reporter Yujin Cho] BYC announced that the sock set package released to commemorate its 73rd anniversary won the Packstar Award at the Korea Package Design Exhibition package contest.

The BYC Baekyang 73rd Anniversary Pack sock set sold out within a week in October, with a limited edition of 1,000 sets available on BYC's official online shopping mall.

With the concept of a heartfelt letter from the past, the striped outer case was inspired by an envelope, evoking the feeling of going back to childhood, wearing socks, and having a warm conversation, expressing the sentiment of writing down the message intended for consumers on the manuscript.

The three small cases, reminiscent of letter paper, feature illustrations of a cozy neighborhood scene, blending retro and newtro styles.

A BYC representative stated, "It seems that the BYC Baekyang 73rd Anniversary Pack sock set package was highly evaluated for its design that well captures the retro sensibility preferred by the younger consumer group."

This content was produced with the assistance of AI translation services.