CU, 'Jjondeukhan Macaron' Surpasses 3 Million Units in Cumulative Sales

[Asia Economy Reporter Seungjin Lee] CU's 'Chewy Macaron' continues its success, selling over 1 million units per month.

On the 17th, CU announced that among approximately 300 products sold through its delivery service last month, the 'Chewy Strawberry Macaron' and the 'Original Chewy Macaron' ranked 4th and 10th in sales, respectively.

The Chewy Macaron surpassed 3 million cumulative sales in just over two months since its launch. This means an average of about 34,000 units were sold daily.

The product showed record-breaking sales, with packaging containers running out early and orders being halted from the first month of release. Although similar products have been launched in the industry, sales continue to grow steadily by more than 10% each month.

The popularity of the Chewy Macaron also boosted overall macaron sales. Macarons ranked first in sales, surpassing popular convenience store items like cola and Hetbahn by a large margin.

Yang Yoon-jung, MD of the Snack Food Team at BGF Retail, said, “Desserts are products sensitive to trends, but CU's Chewy Macaron has been gaining popularity day by day by continuously upgrading its taste and visual appeal. We will continue to diversify the lineup so that CU's Chewy Macaron can establish itself as a long-lasting product loved by customers.”

This content was produced with the assistance of AI translation services.