11st Launches 'Time to Boost Immunity' Event... Over 350 Health Food Products on Sale
[Asia Economy Reporter Lim Hye-seon] Commerce portal 11st will hold a special exhibition titled "When You Need to Boost Immunity" from the 17th to the 23rd, gathering over 350 types of health foods such as red ginseng, vitamins, and health juices aimed at strengthening immunity.
On the 16th, 11st investigated the transaction amount of health foods on its platform from the 1st to the 14th and found that ‘Red ginseng’ increased by 33%, ‘Ginseng’ by 65%, ‘Probiotics and Lactobacillus’ by 52%, and ‘Children’s supplements’ nearly doubled (93%). This surge appears to be due to the recent sharp increase in customers seeking immunity-boosting foods to prevent the novel coronavirus infection (COVID-19).
Also, looking at the monthly transaction share of the ‘Health Foods’ category on 11st over the past two years (2018?2019), the highest share (about 12%) was observed in September, the gift-giving season for Chuseok. This year, with the addition of the COVID-19 issue right after the Lunar New Year holiday, sales in January surpassed those of September last year and September 2018, setting a monthly sales record.
By customer age group, the 40s accounted for the highest transaction share at 38.5%, followed by those in their 30s (28.9%), 50s (19.2%), 60s (7.2%), and 20s (4.8%), indicating strong interest from middle-aged and older customers who are increasingly attentive to immunity enhancement and health management.
From the 17th to the 23rd, 11st will hold the "When You Need to Boost Immunity" special exhibition, gathering and selling about 350 types of health foods essential for immunity enhancement, including supplements (vitamins, omega-3, propolis, probiotics), red ginseng and ginseng, and health juices.
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Various discount coupons that can be applied cumulatively will be issued daily, five per ID each. Along with this, content containing key information that customers need, such as ‘How to Take Vitamin C Correctly,’ ‘Top 10 Supplements Taken by Health Experts,’ and ‘Recommended Vegetables and Fruits for Health Protection,’ will also be introduced.
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