Studio Mir Begins Production of Netflix's No.1 'The Witcher' Animation
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[Asia Economy Reporter Hyunseok Yoo] Domestic animation studio Studio Mir announced on the 14th that it has begun production of Netflix's fantasy blockbuster animation ‘The Witcher: Nightmare of the Wolf’ (hereafter The Witcher).
Studio Mir has been involved in collaboration projects with major domestic and international OTT (Over The Top) platforms, including participating in the production of the original animation ‘Voltron: Legendary Defender,’ which aired up to season 8 on Netflix. The company successfully completed a pre-IPO round targeting institutional investors last December, aiming for an IPO next year.
Studio Mir is responsible for the entire project from planning to production of this ‘The Witcher’ animation commissioned by Netflix. The company plans to solidify its production planning competitiveness within the industry by successfully completing this ‘The Witcher’ animation project, while focusing on improving performance centered on securing blockbuster projects.
The animation ‘The Witcher,’ produced by Studio Mir, is based on a global bestseller novel that has sold over 15 million copies worldwide. ‘The Witcher’ Season 1, which swept the overseas drama market last December, attracted 76 million viewers on Netflix, setting a new all-time record.
Director Jaehyun Kwon of Studio Mir said, “This animation production project was planned as an expansion of the worldview of Netflix’s hugely popular drama ‘The Witcher,’ which has surpassed 167 million paid subscribers worldwide,” adding, “It will be a great opportunity for Studio Mir’s animation production planning capabilities, which have been verified in the industry through works such as ‘The Legend of Korra,’ ‘Voltron: Legendary Defender,’ and ‘My Red Whale,’ to be recognized in the global market.”
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Studio Mir has pioneered new horizons in animation through collaborations with major domestic and international OTT platforms and film production companies. The animation ‘KOJI,’ planned in 2018, was recognized for its excellent animation quality and original storyline, garnering over 850,000 views on YouTube following the release of its trailer. ‘KOJI’ is currently in discussions for a comic book publication contract with a major U.S. publisher.
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