SPC Group Provides Medical Expense Support to Single-Parent Families Through Happy App

[Asia Economy Reporter Lee Seon-ae] SPC Group's social contribution foundation, ‘SPC Happy Foundation,’ announced on the 14th that it has delivered donations raised through the ‘6th SPC Happy Share Campaign’ to low-income single-parent families.

The SPC Happy Share Campaign is a program where customers can leave supportive comments on stories of neighbors in need introduced on the Happy Point application or share them on social networking services (SNS), and SPC Happy Foundation donates a certain amount on their behalf. Since 2017, with over 35,000 customers, it has supported 27 single-parent families (77 people) with a total of over 60 million KRW.

This campaign was held for a month starting from November 26 last year to support medical expenses for low-income single-parent families, with about 5,000 customers participating and raising a total donation of 10 million KRW.

On the afternoon of the 11th, SPC Happy Foundation held a donation ceremony at the Secretariat of the Single-Parent Family Welfare Facility Association located in Mapo-gu, Seoul, attended by Im Eun-hee, President of the Korea Single-Parent Family Welfare Facility Association, Kim Beom-ho, Vice President of SPC Group, and other officials, delivering donations to four single-parent families.

A representative of SPC Happy Foundation said, “We hope that the support from many people coming together will give some strength to single-parent families,” and added, “We will continue to strive to support marginalized groups in welfare blind spots.”

Meanwhile, ‘Happy App’ is SPC Group’s membership service app used by over 10 million people, providing various benefits and content from SPC Group brands, and leveraging these strengths to carry out customer participation social contribution campaigns.

This content was produced with the assistance of AI translation services.