The First Message from No Tae-moon Ahead of Unpack: "The Beginning of Innovation Beyond Smartphones"

Wireless Division Head Posts Article Ahead of Unpacked Speaker Debut
Ambitious Declaration to "Change Industry Landscape" Instead of Mentioning 'Crisis'
"Safe User Experience, Integration of 5G, AI, IoT Technologies"

Notae Moon, President and Head of Samsung Electronics Wireless Business Division

[Asia Economy Reporter Han Jinju] Tae-moon Noh, President of Samsung Electronics' Wireless Business Division, sent an external message ahead of his debut on the Unpacked stage. He declared that through innovation beyond smartphones, creating new revenue streams, and 'intelligent connectivity' combining artificial intelligence (AI) and the Internet of Things (IoT), he will lead a new decade.

On the 9th, President Noh said, "As we start 2020, we want to talk about the beginning of new innovation beyond smartphones," adding, "From now on, it will be an era that provides meaningful experiences optimized for users, not innovation for innovation's sake." This is his first contribution to the newsroom since being appointed head of the Wireless Business Division last month.

The innovation President Noh speaks of is 'intelligent connectivity' through the convergence of 5G, AI, and IoT technologies. Moving beyond technology innovation solely for spec competition, innovation in user experience through connectivity is a key topic in the global ICT industry. He said, "Through the convergence of 5G, AI, and IoT, we will provide intelligent connectivity that transcends devices and people, business and community," adding, "We will lead the convergence of advanced technologies not only through Galaxy smartphones, wearables, and PCs but also through various smart devices."

This Unpacked event is President Noh's debut stage as head of the Wireless Business Division. Having joined as a developer and worked in the Wireless Business Division for over 20 years, leading the birth of the Galaxy series, and rising through the ranks to become head of the division, President Noh's reflections are special. Amid a shrinking smartphone market and intensified competition with Apple, Huawei, and others, he has accepted the challenge to prove Samsung's strength and present the future through the Galaxy Z Flip and Galaxy S20. In Q4 2019, Apple took the top spot in smartphone shipments, and last year Huawei led in 5G smartphone shipments. In these fierce conditions, President Noh's declaration to "change the industry's landscape" without mentioning a "crisis" draws attention.

He expressed confidence, saying, "Samsung, as an industry leader, will lead the new decade with innovation in experience, the latest technology, and attractive products," and "Above all, we will change the industry's landscape." He added, "At this Unpacked event, you will be able to see how Samsung is starting a new decade and leading the industry's growth and development."

This content was produced with the assistance of AI translation services.