E-commerce Sees Surge in 'Health Foods' Ahead of Jeongwol Daeboreum

On the 8th, the first full moon of the lunar calendar, attention is focused on health-related food ingredients in e-commerce. Interest in health management is growing amid issues such as the spread of the novel coronavirus infection. Traditionally, on the first full moon of the lunar year, people have wished for health by eating five-grain rice, vegetables, and nuts.

Coupang is currently running the "2020 Jeongwol Daeboreum" event, gathering products related to the first full moon of the lunar year in one place. This special exhibition, running until the 9th, offers various related products at affordable prices. The products are organized by themes such as "Full Course Table," "Foods That Go Well Together," and "From Cooking to Storage" to enhance customer shopping convenience. During the event, selected special-priced products are offered with discounts of up to 63%. Customers can find 12 products, including five-grain glutinous rice, roasted peanuts, and bibimbap sets, at reasonable prices.

Yoon Hye-young, Vice President of Retail at Coupang, said, "We organized this special exhibition to provide more benefits to customers in celebration of Jeongwol Daeboreum. If you order Rocket Delivery products, you can receive them the next day, and Rocket Fresh products can be delivered before 7 a.m., allowing for convenient ordering."

Tmon has decided to launch a new time-limited store called "Health Time," where health-related products will be sold at shockingly low prices for one hour every evening at 8 p.m. This was prepared to assist consumers in searching for and purchasing products as interest in health management increases due to the novel coronavirus and other factors. In fact, health food sales on Tmon increased by 63% from January to February 5 this year.

Consumers can find about five new special-priced products daily in "Health Time," including health foods. These are offered at the lowest price level, and free shipping is provided even if only one item is purchased. Lee Jin-won, CEO of Tmon, said, "The newly launched Health Time is a differentiated store where you can find health-related foods and supplies at special prices."

This content was produced with the assistance of AI translation services.