"Attention SM Fans" Hanacard Launches SMTown & Store Card

[Asia Economy Reporter Ki Ha-young] Hana Card announced on the 7th that it will hold an event to commemorate the launch of the ‘SM Town & Store Hana Card,’ which is specialized in discounts at the official SM store.

The SM Town & Store Hana Card provides optimized benefits to customers using Hana Card’s online and offline affiliated stores, including the SM Town & Store online and offline operated by SM Brand Marketing.

This card offers a 1.7% billing discount on usage amounts when used at SM Town & Store and domestic online affiliated stores (limited to 100,000 KRW per month) and overseas online and offline affiliated stores (limited to 10,000 KRW per month), regardless of the previous month’s spending performance. Additionally, it provides a 0.7% billing discount on usage amounts at domestic offline affiliated stores without any limit.

Hana Card and SM Brand Marketing analyzed various customer data and identified that the card’s biggest strength lies in providing practical benefits to customers by boldly removing restrictions such as previous month’s spending, usage locations, and monthly discount limits, reflecting a clean plate design as part of pinpoint marketing targeting the young generation in their 20s and 30s who are familiar with fandom culture and prefer online shopping.

To celebrate the launch of the new card product, Hana Card and SM Brand Marketing, a subsidiary of SM Entertainment Group, will also offer various benefits such as a 50,000 KRW online coupon usable at the official SM online store and a 10% discount at SM Town & Cafe.

Meanwhile, SM Town & Store can be experienced both online and offline and is the largest celebrity goods shop among domestic entertainment companies, offering a space where various products utilizing SM’s content can be found. The offline stores are located at COEX Artium, DDP, and the SM Communication Center.

The Hana Card SM Town & Store Card is issued as a domestic and international dual-use card, with an annual fee of 15,000 KRW for JCB and 17,000 KRW for Mastercard and UPI.

This content was produced with the assistance of AI translation services.