Emart to Hold 'Strawberry Festival' Until the 12th

[Asia Economy Reporter Seungjin Lee] Emart is holding a Strawberry Festival themed around the meeting of strawberries and chocolate until the 12th.

Emart is selling a total of 11 types of strawberries by use and variety, including planned products such as ‘Handan Strawberry’, ‘Guseul Strawberry’, ‘Wangjumeok Strawberry’, and ‘Jamnage Meokneun Strawberry’, with a total volume of 300,000 packs. This is the largest volume and lowest price of the year.

Simultaneous discount benefits are also provided when purchasing related products. When purchasing ‘Wangjumeok Strawberry’, a strawberry for bread and sandwiches, together, a 2,000 won discount is applied to the Wangjumeok Strawberry. Similarly, when purchasing ‘Jamnage Meokneun Strawberry’, a strawberry for jam, together with sugar and multipurpose storage jars, 2,000 won is discounted from the combined amount.

Meanwhile, the popularity of strawberries this winter is hot. In December last year and last month, strawberries ranked first in fruit sales at Emart for the first time. Also, strawberries recorded an 11.7% growth rate in 2019 compared to the previous year, and in the overall fruit ranking for the year, they rose from 4th place in 2018 behind apples, tangerines, and bananas to 3rd place in 2019 behind apples and tangerines.

Accordingly, Emart greatly expanded strawberry products from the existing 2-3 types to 5-10 types this season and separately organized a ‘Strawberry Zone’ to significantly increase the display area. Also, this year, new variety strawberries such as ‘Kingsberry’ and ‘Smart Farm’ strawberries cultivated using Internet of Things technology are becoming major popular products.

Jeon Jinbok, Emart’s fruit buyer, said, “We purchased large and small strawberries all at once to lower prices and developed products by use to plan the event.”

This content was produced with the assistance of AI translation services.