Tous Les Jours, 'Me Too, Like It♥' Valentine's Day Product Launch
[Asia Economy Reporter Lee Seon-ae] Tour Les Jours, operated by CJ Foodville, announced on the 4th that it will launch seasonal products to express feelings for Valentine's Day.
The concept of this Valentine's Day product reflects the recent trend of expressing feelings more through digital language than words, named 'Like♥'. The products are designed for the younger generation who prefer to express their feelings lightly rather than making serious confessions on Valentine's Day, making them easy to purchase without burden. 'All In For You' features heart, lips, stick, and ball chocolates that depict a face in love. Packaged in pink, the perfect color for Valentine's Day, it enhances the seasonal atmosphere. 'Heart Heart Like♡' comes in a heart-shaped box containing heart-shaped chocolates and chocolates with the message '♥Like'. 'Emoji For You' offers chocolates decorated with various emoticons filled with hazelnut, strawberry, almond, caramel, and other fillings to enjoy diverse flavors.
They also introduce cake products perfect for celebrating Valentine's Day. 'I Like You Too♥' is a cute heart-shaped mousse cake where sweet chocolate mousse and tangy raspberry cream melt softly in your mouth. 'Strawberry All In On Chocolate' is a cake that harmonizes rich chocolate mousse that melts smoothly with plenty of fresh cream and tangy fresh strawberries.
In collaboration with the chocolate brand Hershey's, they are releasing unique products. 'Hug & Kisses' features Hershey's chocolate ganache and Hershey's glaze topping, deepening the chocolate flavor. 'Hershey's Choco Macaron' is filled with dark chocolate ganache and Hershey's chocolate syrup filling inside a macaron dough made with Hershey's chocolate, spreading a rich sweetness throughout the mouth.
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Additionally, to commemorate Valentine's Day, a promotion offering products at reasonable prices will be held. From the 7th, when paying with Hyundai Card M Points, customers can use up to 50% of their points. From the 11th to March 14th, an event will be held on the Tour Les Jours website where customers can write their own Valentine's Day messages and send them via KakaoTalk.
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