Korea GM, January Sales 20,484 Units... Export Halved Compared to Previous Year

[Asia Economy Reporter Kim Ji-hee] Korea GM announced on the 3rd that it sold 20,484 units (5,101 domestic sales, 15,383 exports) in the global market during January. While domestic sales increased by 0.9% compared to the same period last year as new models launched in the second half of last year successfully established themselves, exports sharply declined by 54.3%.

In the domestic market, the Chevrolet Spark topped the sales chart with 2,589 units sold. Following that, the pickup truck Chevrolet Colorado recorded sales of 777 units, a 20.3% increase compared to the previous month. In particular, the Colorado contributed to domestic sales performance by recording three consecutive months of sales growth.

Imported Chevrolet models such as the Traverse, Colorado, Equinox, Bolt EV, and Camaro SS each maintained steady sales by selling over 1,000 units last month.

Seazar Toledo, Vice President of Sales and Service at Korea GM, said, “Following last year’s Chevrolet Traverse and Colorado, the recently launched Chevrolet Trailblazer, which is set for full customer delivery this month, is generating explosive responses in the market. Since these new models are positively influencing the overall Chevrolet brand image, we will strive to offer more choices to domestic consumers by introducing various products and promotions.”

Regarding exports last month, a total of 15,383 units were recorded, including 3,002 compact passenger cars, 11,851 recreational vehicles (RVs), and 530 mid-to-large passenger cars.

Meanwhile, Korea GM is offering various benefits to customers through the ‘Chevrolet, Find New Year!’ promotion throughout February. Additionally, to commemorate the domestic launch of the new sport utility vehicle (SUV) Trailblazer, quotation consultations and pre-order events are currently underway.

This content was produced with the assistance of AI translation services.