Burger King Targets 'Gashimbi-jok' with 'All Day King' Renewal and New Product Launch
[Asia Economy Reporter Choi Saeng-hye] Burger King announced on the 3rd that it will renew its representative value-for-money and value-for-heart set menu, 'All Day King,' and launch two new menu items.
All Day King is a promotion under the slogan "Enjoy like a king all day long," allowing customers to enjoy popular burger set menus at reasonable prices without time restrictions. The Satalla All Day King set is offered at 4,900 KRW, and the upgraded double patty version, Double All Day King, is available at 5,900 KRW per set.
The renewed Satalla All Day King menu includes four items: the new Egg Chili Burger, Bulgogi Long Chicken, Whole Shrimp Whopper Junior, and Quattro Cheese Whopper Junior. The Egg Chili Burger, exclusive to the Satalla All Day King, features a soft and fluffy egg bun, 100% pure beef patty, savory and mild egg patty, and spicy chili sauce harmoniously combined to deliver a rich flavor.
The Double All Day King menu has also been renewed with the new Bulgogi Monster, along with Double Bacon Tomato Beef and Double Hash Bulgogi sets. The Bulgogi Monster Burger is created with 100% pure beef patty and King Chicken patty, enhanced with spicy Diablo sauce and bulgogi sauce for a new taste experience.
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The renewed All Day King promotion is available at Burger King stores nationwide, except for some special stores, and is excluded from delivery services.
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