Motion capturing smart suit, push cart, and bunker rake released at the 2020 PGA Merchandise Show (clockwise from left). Photo by Golf Digest

Motion capturing smart suit, push cart, and bunker rake released at the 2020 PGA Merchandise Show (clockwise from left). Photo by Golf Digest

View original image


[Asia Economy Reporter No Woo-rae] "Is there such a golf product in the world?"


Last week, the PGA Merchandise Show held at the Orange County Convention Center in Orlando, Florida, USA, came to a close. It is the world's largest golf product show. Golf equipment makers from around the world showcase new models here, allowing a glimpse into the market trends for 2020. This year, more than 1,200 companies from 80 countries presented innovative products, and over 40,000 people attended. Here are some unique items introduced.


First is the motion-capturing smart suit. It is a wearable device that analyzes a player's swing in 3D using 18 electronic sensors. By simply wearing this specially designed suit, one can easily achieve a perfect swing. When swinging, the data is immediately sent to a digital coaching application. This information can be shown to a swing coach, allowing for quick feedback and teaching.


A uniquely shaped bunker rake, the most unique bunker rake we've seen, also appeared. It looks like a paint roller without the brush attached. It is lightweight and easy to use. With just one roll, footprints in the sand disappear completely. It is also not difficult to tidy up wet bunkers. This is why it can groom bunkers better than professional tournament caddies.



A new push cart from a former Apple designer is convenient for playing alone while pulling it. Above all, its feature to easily fold and store in the trunk stands out. In addition, a swing analyzer with A.I. technology, a rangefinder combining Bluetooth speaker and GPS functions, a reversible rain jacket, and an AI-based GPS that calculates all factors such as altitude, temperature, and humidity attracted attention.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing