Public Shopping "This Year's Lunar New Year Consumption Trend is 'Early Gift Giving'"

Increase in Sales of Mink and Jewelry Sets

[Asia Economy Reporter Kim Cheol-hyun] Public Shopping identified 'early gifting' to overcome holiday syndrome as this year's Lunar New Year consumption trend. Public Shopping announced on the 30th that the sales amount of mink products reached 6 billion KRW based on order amounts during the month leading up to the Lunar New Year holiday. The sales of jewelry sets, classified as representative high-priced items, also exceeded 2 billion KRW.

Public Shopping explained that the popularity of mink products and jewelry sets reflects a trend of 'early gifting' before the holiday as a form of compensation psychology for the so-called 'holiday syndrome.' The early Lunar New Year also influenced the increase in high-priced item sales.

By age group, among Public Shopping's mink clothing, 'Marella Rosati' recorded the highest sales, with women in their 40s to 60s?who bear the brunt of holiday household labor?accounting for 61.8% of purchases. A Public Shopping official stated, "Unlike in the past when high-priced item sales increased after the holiday, this result reflects consumer psychology aiming to show appreciation through 'early gifting' before the holiday," adding, "We will continue to strive to introduce various domestic small and medium enterprises and agricultural, livestock, and fishery products in line with changing consumption trends."

This content was produced with the assistance of AI translation services.